Who We Are

  • Our mission as a 501(c)(3) volunteer organization is to use our God-given talents to enrich and support our community through the joy, fellowship, and shared experience of music and the arts.

  • Our vision is to elevate the Frio Canyon as a premier destination where music, community, and purpose come together. Songs on the Frio draws visitors from across Texas and beyond through intimate songwriter events that celebrate the beauty of the Hill Country and the spirit of our community.
    Through the dedication of our volunteers, we strengthen the region’s economy through increased tourism, create memorable experiences that inspire generosity and connection, and generate meaningful financial support for local needs...leaving a lasting impact on the community we love.

Our Team

Pictured L-R from Top: Callie Wilkinson, Brittney Petrovics Adams, Anissa Reagor, Keedra Brown, Sandra Stavinoha, AnaLisa Glass, Denise Henley, Chelsea Barragan, Clairisa Pannell, Natalie Medina Petrovics, Julie Thompson, Leah Foster Guerrero, Kelli Alexander McLaughlin, Kelly Murphy Brown, Denae Schenker, Jan Larsen, Carole Petrovics

Not Pictured: Lori Battaglia, Patti Berkstresser, Aimee Blase, Melissa Cummings, Jillian Dillard, Emily Korbell, Lindsay Leinweber, Durenda Mason, Sarah Rushing, Mackenzie Wade

Meet the people behind Songs on the Frio. Our board is made up of local leaders, business owners, creatives, and community advocates who share a commitment to bringing exceptional music to the Frio Canyon while supporting the community we call home. Together, they guide the festival’s mission, growth, and continued impact.