Sponsorship
Songs on the Frio is a four-day music event in Leakey, Texas, featuring Texas and Nashville Hall of Fame, Grammy-nominated and award-winning country music songwriters.
Our 5th anniversary is especially meaningful as we welcome back 23 songwriters from years past for 11 free daytime community shows throughout the weekend and 2 ticketed fundraising nights on Friday and Saturday at Rio Bella.
We are thrilled to bring together the talent behind hundreds of hit songs for an unforgettable weekend of music, community, and lasting impact!
Sponsorship Tiers
Included Benefits |
Tier 1
Presenting Sponsor 1 Available
$20,000
16 Both Nights VIP Front Row |
Tier 2
Pillars of the Canyon 4 Available
$15,000
12 Both Nights VIP Reserved Seating |
Tier 3
Wish You Were Here 5 available / 2 sold
$15,000
8 Both Nights VIP Reserved Seating + 2 Night Stay at Rio Bella |
Tier 4
Heart & Soul of the Frio $10,000
8 Both Nights VIP Reserved Seating |
Tier 5
Real Believers $5,000
6 Both Nights Reserved Seating |
Tier 6
Friends of the Frio $2,500
4 One-Night Reserved Seating |
Tier 7
I ♥ Leakey Circle $1,500
2 One-Night Reserved Seating |
|---|---|---|---|---|---|---|---|
Thursday VIP event with songwriters |
✓ | ✓ | ✓ | ✓ | — | — | — |
Champagne reception / early entrance |
✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Veteran’s Banner |
✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Reserved Parking |
✓ | ✓ | ✓ | — | — | — | — |
Signed Guitar |
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Hospitality Beverage Card |
✓ | ✓ | ✓ | ✓ | — | — | — |
Complimentary Food and Beverages |
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Dedicated Song from Stage at Rio Bella – both nights |
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Branded Signature Cocktail served at Rio Bella – both nights |
✓ | — | — | — | — | — | — |
Brand Recognition |
Prime | Major | Major | Prominent | Select | Banners / Slides | Banners / Slides |
Print Materials – Logo Size |
XXL | XL | XL | L | M | S | S |
Website |
Homepage | Top Row | Top Row | Mid Page | Mid Page | Listing | Listing |
Printed Program |
Full | Full | Full | 1/2 Page | 1/2 Page | 1/4 Page | 1/4 Page |
Social Media |
Dedicated | 2 Exclusive Posts | 2 Exclusive Posts | 1–2 Posts | 1 Post | Group | Group |
Slideshow |
✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Presenting
Sponsor
Pillars
of the
Canyon
Wish You Were Here
Heart & Soul of the Frio
Real
Believers
Friends of the Frio
I ♥ Leakey Circle
Our Featured Artists
Bob DiPiero
Terry McBride
Radney Foster
Kent Blazy
Aaron Barker
Jeffrey Steele
Danny Myrick
David Lee
Leslie Satcher
Clint Daniels
Tim James
Dylan Altman
Bridgette Tatum
Paul Jenkins
Megan Linville
Travis Howard
Dean Alexander
Emma Zinck
Josh Grider
Kristi Grider
Drew Kennedy
Gable Bradley
Jessee Lee
...and more to be announced!
Performing Their Songs Made Famous By
Garth Brooks
George Strait
Reba McEntire
Tim McGraw
Faith Hill
Brooks & Dunn
Keith Urban
Kelly Clarkson Miranda Lambert
Vince Gill
Rascal Flatts
Jason Aldean
Kenny Chesney
Blake Shelton
The Chicks
Darius Rucker
Dierks Bentley
Martina McBride
Trisha Yearwood ...and many more!
Why Partner with Us?
High-Value Audience
Affluent attendees ages 30-70 that seek elevated and curated experiences.
Destination Travelers
Most attendees travel 100+ miles to attend.
Authentic Brand Integration
Intentional brand moments that feel natural.
Measurable Community Impact
Support local tourism, arts, veterans, and essential services.
Previous Sponsors
Together, We Will
Create a Cultural Legacy
Elevating Leakey as a destination for authentic Texas music, arts, and culture.
Champion Rural Economies
Driving vital off-season tourism and supporting small businesses.
Invest in the Future
Inspiring the next generation through music and mentorship.
Support Local Organizations
$388,000 donated to Frio Canyon EMS and we are expanding to support additional causes in the community.
Testimonials
“I am thrilled to reflect on what a wonderful experience Songs on the Frio was for our students. This special event brought us together in such a meaningful way, especially for our students who had the opportunity to shine. The talent show was a true highlight, providing a stage for our incredibly talented students to showcase their skills and creativity. It was heartwarming to witness their hard work pay off as they confidently performed in front of family, friends, and neighbors. The pride in their faces and the applause from the crowd made it a memorable moment for everyone involved.”
“The H. E. Butt Foundation has been excited to be a sponsor of Songs on the Frio. As one of the larger employers in Real County, it’s important that our employees have access to the resources they need. Songs on the Frio has been successful because it offers a top-notch multi-day music performance experience that the entire community can access and uses the proceeds to improve essential services, like EMS, for the region.”