Sponsorship

Songs on the Frio is a celebration of storytelling, community, and connection set against the stunning backdrop of the Frio River.

Join us in Leakey, Texas, an officially recognized Music-Friendly Texas Town, and become part of a weekend that brings award-winning country songwriters together with fans, families, and small-town soul.

  • Three men playing acoustic guitars on stage during a live music performance, with stage lights behind them and various equipment around.

    Heartbeat of the Canyon

    $15,000

    Our premier sponsor tier. Heartbeat partners fuel every note and every moment, from artist hospitality to production magic. Expect premier branding, VIP access, and the deepest connection to the heart of the Frio.

    Become a Sponsor
  • An outdoor live music performance at dusk with musicians playing guitars on stage surrounded by tall trees decorated with string lights and blue LED lights, and an audience wearing hats watching from the ground.

    Lifesaver

    $10,000

    Essential and unforgettable. Lifesaver sponsors enjoy standout visibility and exclusive access, helping keep the spirit of community and creativity flowing strong all weekend long.

    Become a Sponsor
  • A man with long hair and tattoos is sitting on a stool playing an acoustic guitar and singing into a microphone outdoors during dusk. He wears a black t-shirt, bracelets, and rings, with trees in the background.

    Wish You Were Here

    $10,000

    A full-circle experience. With brand exposure, VIP perks, and a two-night stay at Rio Bella, this tier offers the perfect mix of presence, hospitality, and heart.

    Become a Sponsor
  • Two men playing guitars on stage, one wearing a cowboy hat and glasses, performing with microphones and stage lights in the background.

    Hero

    $5,000

    Celebrate the soul of the Frio. Hero sponsors support what makes this event special—authentic music, community pride, and meaningful connection. Includes reserved seating and branded visibility.

    Become a Sponsor
  • A man with a gray beard, wearing a large cowboy hat, sunglasses, and a black shirt, playing an acoustic guitar and singing into a microphone on stage.

    Pacemaker

    $2,500

    Keep the rhythm alive. Pacemaker sponsors get key recognition and event perks, helping us deliver a seamless, spirited experience from start to finish.

    Become a Sponsor
  • Two men playing acoustic guitars and singing into microphones at a live music performance, with a dark background and decorative lights.

    Good Samaritan

    $1,000

    A heartfelt way to support the music, the mission, and the magic of the Frio. This tier is perfect for individuals or small businesses who want to give back and be part of something special. Every note matters—and your contribution helps keep the music playing.

    Become a Sponsor

With Songs on the Frio,

We don’t just show your logo, we create lasting impressions.

Sponsorship is about authentic connection AND brand visibility.

Why Partner with Us?

Engaged Audience with Spending Power

Limited to 300 tickets, the festival stays personal. Professionals, retirees, and business owners who value travel, music, and quality brands linger at every sponsor spot.

Measurable Market Lift

Visitors travel from 47 Texas towns and 9 states (80 % travel 100+ miles!) lifting Leakey’s local economy and driving visibility for on-site partners.

Rapid Growth Visibility

Break through the clutter of mega-festivals with a curated, authentic setting where your brand is felt, not just seen. Friday-night attendance has climbed 687.7 % since 2022, proving your reach here grows every year.

Credible Community Impact

Sponsor support has already delivered $283,616 to Frio Canyon EMS, equipping local first responders with lifesaving gear and positioning your brand as a trusted partner in the Hill Country.

Want to Learn More?

Please contact our President, Jan Larsen, at jan.larsen@icloud.com

Sponsorship Benefits

Benefit Heartbeat
$25K+		 Lifesaver
$15K		 Wish You Were Here
$10K		 Hero
$5K		 Pacemaker
$2.5K		 Good Samaritan
$1K
501(c)(3) Tax Benefit ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Champagne Reception ✔️ ✔️ ✔️ ✔️ ✔️
Brand Recognition (Event, Web, Social) Premier Significant Significant Logo Logo Name Only
Saturday Tickets VIP for 10 VIP for 8 VIP for 6
+ 2-night stay		 Reserved for 4 Reserved for 2
Veterans Display Panel ✔️ ✔️ ✔️ ✔️
Framed Event Poster ✔️ ✔️ ✔️ ✔️
Merch Bundle ✔️ ✔️ ✔️
Signed Guitar ✔️ ✔️
Reserved Parking ✔️ ✔️
Thursday VIP Dinner (Guests) 10 8 6
Saturday Food & Drinks ✔️ ✔️ ✔️

Together, We Will

Create a Cultural Legacy

Partner with us to bring world-class musicians to the Frio Canyon, establishing a vibrant arts scene that enriches the community and the Hill Country region for years to come.

Champion Rural Economies

Drive essential revenue to local businesses and celebrate the unique spirit and charm of the Frio Canyon.

Invest in the Future

Help us provide transformative opportunities for local students, igniting their passion for music and the arts.

Previous Sponsors

  • Logo for Downtown Leakey featuring bold black text that says 'DOWNTOWN LEAKEY' with a tagline below that reads 'Helping Leakey Flourish'.
  • Logo of the H.E. Butt Foundation featuring a decorative geometric shape above the foundation's name.
  • Logo of Cornerstone Home Lending featuring a house icon with colored segments and the company name in blue text.
  • Blue Bell ice cream logo featuring a silhouette of a girl walking a cow inside a half circle, with the words "Blue Bell" below in blue.
  • Logo for Cavender Auto Family in red and black text.
  • Logo for Dalgleish Construction featuring a tree with roots, the years 1981, and the company name.
  • Logo featuring a stylized brown dinosaur within a circle and the text "FRIO CAÑÓN" below in bold black letters.
  • Logo of MMXXX Ranch LLC featuring a black silhouette of a deer head with antlers, green text arching above, and smaller green text below reading 'Brad Bell & Lee Dodson, Proprietors'.
  • Logo of Real County Texas featuring a circular design with a mountain, the sun, and a river, along with the text "Real County Texas," "Where the Frio & Nueces Rivers Flow," and the website "www.visitrealcounty.com."
  • Logo of First State Bank of Uvalde with large red letters 'FSB', a gold star in the middle, and the text 'First State Bank of Uvalde' underneath.
  • Logo of Texas Title Network, L.P., featuring an outline of the state of Texas with a star marking a location.
  • Logo for Frio Canyon Real Estate featuring stylized red mountains and white text on a black background.
  • Logo with intertwined gold and dark green letters 'T' and 'X' above the word 'TEXAROME' with the tagline 'Quality from the source'.
  • Logo with the text 'Project Fragrance' surrounding a central stylized 'Pf' in black and white.
  • Logo of BEC, Bandera Electric Cooperative, featuring a red square with a white lightbulb design and the letters 'BEC' in blue, with the words 'Bandera Electric Cooperative' underneath.
  • Abstract blue geometric pattern with varying shades of blue and dark purple.
  • TXO Bank logo with the word 'TXO' in navy blue and orange, and 'BANK' below in navy blue.
  • Text reading 'hill country SUN' with 'hill country' in cursive and 'SUN' in bold uppercase letters.
  • Logo of KGF KILLEN, GRIFFIN & FARRIMOND Attorneys at Law with initials KGF in a stylized font.
  • Logo for Kilmer Financial with a gold circle containing a white 'K' and the text 'Kilmer Financial Investment & Financial Advice' in white and gray.
  • Outline of a cube with a star on top, a drink, and a hand holding a microphone.
  • A logo for 'The Inn Between' featuring a crest with a Texas state outline at the top, a flowing river at the bottom, and the establishment year 2018.
  • Logo for Rio Bella Resort featuring a stylized hand holding a wave, with leaves, a sunset, and the resort's name in blue letters.
  • Text on a white background that reads 'Schoolhouse Mountain' in bold red letters.
  • blue-olive-pools
  • Logo for River Haven Cabins featuring a stylized bird, with text indicating 'est 1971' and 'on the Erie'.
  • Logo for The Springs Lodging in Leakey featuring a blue water drop with stars and an eye symbol, and the text "The Springs" in brown and "Lodging in Leakey" in blue.
  • Logo of Blaze Design featuring stylized flames above the text 'BLAZE DESIGN' in gray and orange colors.
  • Logo for the Fresno Canyon Chamber of Commerce featuring a circular design with a mountain range, stars, and a moon in a blue and green color scheme.
  • Stylized text reading 'Llay Local' in cream color with a black shadow outline.
  • Logo of Texas Title, featuring a blue geometric star and the words "TEXAS TITLE" with the tagline "A Place to Call Home" underneath.
  • Logo for DirtWorks LLC with a bulldozer graphic, company name, phone number, and '5K' text.
  • Logo for the Leakey Inn with text: The Historic Leakey Inn since 1929, enclosed in a rectangular border.
  • Logo for Crider's East Cabinets featuring a sketch of a small wooden cabin with a slanted roof, surrounded by a beige circular border. Text includes 'Crider's East Cabinets,' 'Est. 1940,' and 'Rio Frio, Texas.'
  • Logo of Foster Farm & Ranch Real Estate with orange and black text.
  • Black circular logo with a mountain design in the background, featuring the text 'Valley Works Co.' in artistic script.
  • Logo for It Lazy Liquors featuring a cowboy hat, a cactus, a bunch of prickly pears, a bottle with a burning fuse, and the phone number 830-232-4993.
  • Illustration of a simple black and white coffee cup with a handle
  • Logo for JR Construction featuring a silhouette of Texas, with green and yellow colors, and text 'JR Construction'.
  • Black and white logo for House Pasture Cattle Co featuring a large circle with a dollar sign and the company name curved around the bottom.
  • Black oval sign with white text that reads "TEXAS FARM STORE EST 1956" and decorative swirls.

Testimonials

“The H. E. Butt Foundation has been excited to be a sponsor of Songs on the Frio. As one of the larger employers in Real County, it’s important that our employees have access to the resources they need. Songs on the Frio has been successful because it offers a top-notch multi-day music performance experience that the entire community can access and uses the proceeds to improve essential services, like EMS, for the region.”
— H. E. Butt Foundation
“I am thrilled to reflect on what a wonderful experience Songs on the Frio was for our students. This special event brought us together in such a meaningful way, especially for our students who had the opportunity to shine. The talent show was a true highlight, providing a stage for our incredibly talented students to showcase their skills and creativity. It was heartwarming to witness their hard work pay off as they confidently performed in front of family, friends, and neighbors. The pride in their faces and the applause from the crowd made it a memorable moment for everyone involved.”
— Katie Loughner | Principal, Leakey ISD

2025 Featured Songwriters

Bob DePiero

Terry McBride

Radney Foster

Paul Jenkins

Bridgett Tatum

Megan Linville

Dean Alexander

Danny Myrick